Loyalty Pilot

Loyalty and referral-marketing platforms for UK businesses: loyalty software, referral marketing software.

What we cover

Loyalty Pilot covers loyalty and referral-marketing platforms. Coverage is organised into 9 sections: Audience research, Costs and pricing, Measurement, Operations, Outlook, Reviews, Rules and ethics, Strategy, Tools and providers. There are 59 articles published so far.

How we work

Articles are written to be useful to someone actually doing the thing: specific, checkable, and honest about what varies by situation. Where a piece touches regulated work, it says so rather than implying the reader can skip a professional.

We correct mistakes rather than quietly editing them away. If a correction changes the substance of a piece, the article says what changed.

Following along

Every article appears in the RSS feed, which is the best way to follow the site without an account or a newsletter.

Getting in touch

Corrections, tips and questions: editor@chargeneighbor.com. For advertising, see the advertising page.