Rules and ethics
FCA rules for referral marketing software and rewards
Referral marketing software can support compliant loyalty and referral campaigns, but FCA rules depend on the promotion, approval, disclosures and records.
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Rules and ethics
Rules and ethics
What does CMA consumer law mean for loyalty software terms?
How CMA consumer law applies to loyalty software terms: drip pricing, urgency claims, dark patterns, pre-ticked consent, expiry and the evidence pack to keep.
Rules and ethics
Loyalty software: Welsh and accessibility duties in Cardiff
How Welsh-language standards, accessibility rules and equality duties shape loyalty software and referral campaigns for Cardiff public bodies.
Rules and ethics
How PECR consent rules change referral emails for UK loyalty schemes
Referral marketing software must follow PECR consent rules for friend-get-friend emails. Learn ICO guidance, soft opt-in limits and referral invite wording.
Rules and ethics
How Scottish and NI law affects referral marketing software terms
Referral marketing software must work under Scots law, Northern Ireland jurisdiction and UK consumer law. This guide covers drafting and dispute routes.
Rules and ethics
5 checks for UK and EU cross-border loyalty schemes after Brexit
Referral marketing software for UK and EU schemes needs five checks: UK GDPR transfers, VAT, consumer law, consent and partner data sharing.
Rules and ethics
How to keep loyalty marketing advertising rules compliant
UK loyalty marketing compliance checklist: CAP Code claims, PECR consent and soft opt-in, ICO guidance, UK GDPR, consumer law for referral and points schemes.
Rules and ethics
What the CMA's consumer enforcement powers mean for loyalty marketing commercial contracts
A clause-by-clause look at loyalty marketing commercial contracts in England, covering data roles, points liability, consent, service levels and exit terms.
Rules and ethics
Check consent, disclosure and ad claims in loyalty marketing data protection
A UK loyalty marketing checklist covering lawful bases, PECR email consent, partner-data disclosure, UK GDPR privacy notices and CAP Code reward claims.
Rules and ethics
Writing a loyalty marketing disclosure policy without hiding the small print
A practical loyalty marketing disclosure policy guide with reusable wording, clear reward terms and UK rules for marketing, data sharing and promotions.
Rules and ethics
UK loyalty marketing rules to check before launch
A pre-launch guide to UK loyalty marketing rules, covering UK GDPR, PECR consent and soft opt-in, consumer law, ASA sanctions and referral schemes.
Rules and ethics
Why loyalty marketing rules and ethics matter for UK schemes
Loyalty marketing rules for UK schemes: the CAP Code, consumer law, UK GDPR, PECR and ICO requirements, ethics, complaint routes and a compliance checklist.
Rules and ethics
7 referral programme mistakes UK startups should avoid
Seven referral programme mistakes UK startups make, from vague reward terms to undeclared tracking, with the ICO, company law and advertising rules that catch them.
Rules and ethics
Guide to GDPR-compliant referral tracking for UK brands
How UK brands can build GDPR-compliant referral tracking, using clear lawful bases, Article 14 notices and retention records that satisfy the ICO.