Rules and ethics
Writing a loyalty marketing disclosure policy without hiding the small print
A practical loyalty marketing disclosure policy guide with reusable wording, clear reward terms and UK rules for marketing, data sharing and promotions.
Topic
consumer law
Outlook
Loyalty marketing risk scenarios explained for England teams
A loyalty marketing risk register for England teams, covering platform outages, referral fraud, points liability, data breaches and legal responses.
Rules and ethics
Why loyalty marketing rules and ethics matter for UK schemes
Loyalty marketing rules for UK schemes: the CAP Code, consumer law, UK GDPR, PECR and ICO requirements, ethics, complaint routes and a compliance checklist.