Rules and ethics
How to keep loyalty marketing advertising rules compliant
UK loyalty marketing compliance checklist: CAP Code claims, PECR consent and soft opt-in, ICO guidance, UK GDPR, consumer law for referral and points schemes.
Topic
data protection
Outlook
Loyalty marketing AI applications without the hype cycle
A practical guide to loyalty marketing AI applications in England, covering personalisation, referral fraud scoring, consent rules and a pilot scoring rubric.
Rules and ethics
Check consent, disclosure and ad claims in loyalty marketing data protection
A UK loyalty marketing checklist covering lawful bases, PECR email consent, partner-data disclosure, UK GDPR privacy notices and CAP Code reward claims.
Operations
Loyalty software: a weekly operating workflow
A weekly workflow for loyalty software: assign owners, run data, consent, campaign and reporting checks, and keep dated handover evidence.
Reviews
When to run a loyalty marketing selection checklist
A loyalty marketing selection checklist for England teams, covering data rules, trust signals, programmatic buying and the evidence to demand before signing.
Tools and providers
Loyalty software: questions to ask suppliers
Use this loyalty software checklist to question suppliers on data handling, pricing, attribution, security, implementation and contract terms.
Rules and ethics
UK loyalty marketing rules to check before launch
A pre-launch guide to UK loyalty marketing rules, covering UK GDPR, PECR consent and soft opt-in, consumer law, ASA sanctions and referral schemes.
Rules and ethics
Why loyalty marketing rules and ethics matter for UK schemes
Loyalty marketing rules for UK schemes: the CAP Code, consumer law, UK GDPR, PECR and ICO requirements, ethics, complaint routes and a compliance checklist.
Rules and ethics
Guide to GDPR-compliant referral tracking for UK brands
How UK brands can build GDPR-compliant referral tracking, using clear lawful bases, Article 14 notices and retention records that satisfy the ICO.