Rules and ethics
Check consent, disclosure and ad claims in loyalty marketing data protection
A UK loyalty marketing checklist covering lawful bases, PECR email consent, partner-data disclosure, UK GDPR privacy notices and CAP Code reward claims.
Topic
ICO consent
Tools and providers
How to prepare a loyalty marketing tool implementation before launch
A practical guide for implementation leads: map consent with ICO guidance, pilot one earn and one referral journey, then phase the rollout by channel before launch.