Rules and ethics
UK loyalty marketing rules to check before launch
A pre-launch guide to UK loyalty marketing rules, covering UK GDPR, PECR consent and soft opt-in, consumer law, ASA sanctions and referral schemes.
Topic
ico guidance
Rules and ethics
Guide to GDPR-compliant referral tracking for UK brands
How UK brands can build GDPR-compliant referral tracking, using clear lawful bases, Article 14 notices and retention records that satisfy the ICO.