Rules and ethics
How to keep loyalty marketing advertising rules compliant
UK loyalty marketing compliance checklist: CAP Code claims, PECR consent and soft opt-in, ICO guidance, UK GDPR, consumer law for referral and points schemes.
Topic
loyalty marketing
Reviews
How to read loyalty marketing agency reviews without being misled
A UK guide to loyalty marketing agency reviews: check platform disclosures, test performance claims against evidence and understand the rules.
Measurement
Five loyalty marketing attribution methods compared for England teams
Compare five loyalty marketing attribution methods for England teams, from last click to incrementality, with the trade-offs, evidence and reporting each demands.
Costs and pricing
Check loyalty marketing cost guide data and sources before you budget
A source-led loyalty marketing cost guide for England: which figures to trust, which regulators to cite, and how to price referral rewards without guessing.
Rules and ethics
Check consent, disclosure and ad claims in loyalty marketing data protection
A UK loyalty marketing checklist covering lawful bases, PECR email consent, partner-data disclosure, UK GDPR privacy notices and CAP Code reward claims.
Rules and ethics
Writing a loyalty marketing disclosure policy without hiding the small print
A practical loyalty marketing disclosure policy guide with reusable wording, clear reward terms and UK rules for marketing, data sharing and promotions.
Measurement
Choosing loyalty marketing key metrics without vanity numbers
How to choose loyalty marketing key metrics that survive board scrutiny, with a candidate list, selection criteria and England-specific data checks.
Outlook
How consent rules and skills gaps reshape a loyalty marketing plan
How PECR consent rules, the soft opt-in and analytics skills gaps reshape a loyalty marketing plan in England, and which triggers force an update.
Measurement
Six common loyalty marketing measurement mistakes explained
Six loyalty marketing measurement mistakes explained, with a decision table for metrics, evidence and review so England teams can defend every reported figure.
Operations
Loyalty marketing operations: a practical framework
A practical loyalty marketing operations framework for ownership, data, workflow, platform maintenance, quality gates and launch reviews.
Operations
Run a loyalty marketing quality checklist without guesswork
A practical loyalty marketing checklist with five evidence-based scoring rows, UK data and advertising rules, a 70/100 launch threshold and a 30-day review.
Measurement
Why a loyalty marketing reporting dashboard needs fixed definitions
Build a loyalty marketing reporting dashboard with fixed metric definitions, one source of truth and a before-and-after table that keeps review meetings honest.
Outlook
Loyalty marketing risk scenarios explained for England teams
A loyalty marketing risk register for England teams, covering platform outages, referral fraud, points liability, data breaches and legal responses.
Operations
Seven loyalty marketing service standards for England teams
A guide to setting measurable loyalty marketing service standards in England, covering response times, fairness, pricing checks, consent and ownership.
Operations
Six loyalty marketing team roles in a data and source ownership plan
A list of six loyalty marketing team roles, their ownership duties, an inclusion rule, a before-and-after table and UK source discipline for UK teams.
Rules and ethics
UK loyalty marketing rules to check before launch
A pre-launch guide to UK loyalty marketing rules, covering UK GDPR, PECR consent and soft opt-in, consumer law, ASA sanctions and referral schemes.
Rules and ethics
Why loyalty marketing rules and ethics matter for UK schemes
Loyalty marketing rules for UK schemes: the CAP Code, consumer law, UK GDPR, PECR and ICO requirements, ethics, complaint routes and a compliance checklist.