Rules and ethics
How PECR consent rules change referral emails for UK loyalty schemes
Referral marketing software must follow PECR consent rules for friend-get-friend emails. Learn ICO guidance, soft opt-in limits and referral invite wording.
Topic
pecr
Rules and ethics
How to keep loyalty marketing advertising rules compliant
UK loyalty marketing compliance checklist: CAP Code claims, PECR consent and soft opt-in, ICO guidance, UK GDPR, consumer law for referral and points schemes.
Rules and ethics
Guide to GDPR-compliant referral tracking for UK brands
How UK brands can build GDPR-compliant referral tracking, using clear lawful bases, Article 14 notices and retention records that satisfy the ICO.
Strategy
How ecommerce loyalty fits into UK checkout recovery
How ecommerce loyalty incentives fit alongside abandoned-basket emails, payment choice and delivery clarity in UK checkout recovery.