Topic

referral tracking

2 articles

Rules and ethics

How UK brands can build GDPR-compliant referral tracking, using clear lawful bases, Article 14 notices and retention records that satisfy the ICO.

Editorial Desk · September 11, 2026 · 4 min read

Tools and providers

Shopify loyalty apps including Smile.io, LoyaltyLion and Marsello, with notes on points storage, Shopify POS, VAT, consent and switching.

Editorial Desk · September 11, 2026 · 6 min read