Measurement
Five loyalty marketing attribution methods compared for England teams
Compare five loyalty marketing attribution methods for England teams, from last click to incrementality, with the trade-offs, evidence and reporting each demands.
Topic
reporting
Measurement
Loyalty benchmarks: how to check one before you reuse it
Loyalty benchmarks only help when the sample, the period and the metric definitions match your own scheme. Test one before you reuse it, and record the source.
Measurement
Choosing loyalty marketing key metrics without vanity numbers
How to choose loyalty marketing key metrics that survive board scrutiny, with a candidate list, selection criteria and England-specific data checks.
Measurement
Six common loyalty marketing measurement mistakes explained
Six loyalty marketing measurement mistakes explained, with a decision table for metrics, evidence and review so England teams can defend every reported figure.