Costs and pricing
Check loyalty marketing cost guide data and sources before you budget
A source-led loyalty marketing cost guide for England: which figures to trust, which regulators to cite, and how to price referral rewards without guessing.
Topic
compliance
Rules and ethics
Writing a loyalty marketing disclosure policy without hiding the small print
A practical loyalty marketing disclosure policy guide with reusable wording, clear reward terms and UK rules for marketing, data sharing and promotions.
Operations
Loyalty marketing operations: a practical framework
A practical loyalty marketing operations framework for ownership, data, workflow, platform maintenance, quality gates and launch reviews.
Reviews
Loyalty marketing product comparison: LoyaltyLion, Yotpo, Smile.io, Antavo, Eagle Eye and Comarch
A buyer's comparison of LoyaltyLion, Yotpo, Smile.io, Antavo, Eagle Eye and Comarch, with pricing models, fit and limits to check before you shortlist.
Operations
Run a loyalty marketing quality checklist without guesswork
A practical loyalty marketing checklist with five evidence-based scoring rows, UK data and advertising rules, a 70/100 launch threshold and a 30-day review.
Reviews
What impartial loyalty marketing review criteria mean for platform buyers
How to tell a rigorous loyalty marketing review from a sales pitch, covering evidence standards, data protection and consumer law checks for buyers.
Operations
Seven loyalty marketing service standards for England teams
A guide to setting measurable loyalty marketing service standards in England, covering response times, fairness, pricing checks, consent and ownership.
Rules and ethics
Why loyalty marketing rules and ethics matter for UK schemes
Loyalty marketing rules for UK schemes: the CAP Code, consumer law, UK GDPR, PECR and ICO requirements, ethics, complaint routes and a compliance checklist.