Reviews
How to read loyalty marketing agency reviews without being misled
A UK guide to loyalty marketing agency reviews: check platform disclosures, test performance claims against evidence and understand the rules.
Topic
procurement
Tools and providers
How to check loyalty marketing tool claims against data and sources
A source-led guide for buyers shortlisting loyalty marketing tools: the data to request, the sources to check and how to score candidates on one sheet.
Reviews
Loyalty marketing product comparison: LoyaltyLion, Yotpo, Smile.io, Antavo, Eagle Eye and Comarch
A buyer's comparison of LoyaltyLion, Yotpo, Smile.io, Antavo, Eagle Eye and Comarch, with pricing models, fit and limits to check before you shortlist.
Reviews
What impartial loyalty marketing review criteria mean for platform buyers
How to tell a rigorous loyalty marketing review from a sales pitch, covering evidence standards, data protection and consumer law checks for buyers.
Tools and providers
How to run loyalty marketing software selection with confidence
A practical guide to loyalty marketing software selection, covering requirements, data rules, pricing models and a checklist to compare providers fairly.
Tools and providers
Loyalty software: questions to ask suppliers
Use this loyalty software checklist to question suppliers on data handling, pricing, attribution, security, implementation and contract terms.
Tools and providers
Loyalty software vendor due diligence without guesswork
A loyalty software due-diligence checklist for UK teams, covering PECR, ICO guidance, data transfers, security evidence, scoring and commercial checks.