Rules and ethics
FCA rules for referral marketing software and rewards
Referral marketing software can support compliant loyalty and referral campaigns, but FCA rules depend on the promotion, approval, disclosures and records.
Archive
October 2026
Rules and ethics
What does CMA consumer law mean for loyalty software terms?
How CMA consumer law applies to loyalty software terms: drip pricing, urgency claims, dark patterns, pre-ticked consent, expiry and the evidence pack to keep.
Costs and pricing
Loyalty software service costs in three UK cities
Loyalty software service costs in London, Manchester and Edinburgh: compare consultant day rates, implementation fees and monthly support retainers.
Rules and ethics
Loyalty software: Welsh and accessibility duties in Cardiff
How Welsh-language standards, accessibility rules and equality duties shape loyalty software and referral campaigns for Cardiff public bodies.
Rules and ethics
How PECR consent rules change referral emails for UK loyalty schemes
Referral marketing software must follow PECR consent rules for friend-get-friend emails. Learn ICO guidance, soft opt-in limits and referral invite wording.
Measurement
How to size a UK loyalty scheme with ONS income, retail sales and inflation data
Use ONS income, retail sales, inflation and wellbeing data to size a UK loyalty scheme, model reward costs, and stress-test the assumptions behind the figures.
Rules and ethics
How Scottish and NI law affects referral marketing software terms
Referral marketing software must work under Scots law, Northern Ireland jurisdiction and UK consumer law. This guide covers drafting and dispute routes.
Costs and pricing
Loyalty software mechanics and rollout in Birmingham
How Birmingham retailers test loyalty software mechanics—points, tiers, referrals—across store formats before a national rollout, using ONS income data.
Measurement
7 checks for referral attribution work with Leeds financial services clients
Referral marketing software in Leeds needs seven checks: attribution models, FCA record-keeping, agency contracts, consent, reporting and escalation.
Rules and ethics
5 checks for UK and EU cross-border loyalty schemes after Brexit
Referral marketing software for UK and EU schemes needs five checks: UK GDPR transfers, VAT, consumer law, consent and partner data sharing.