Rules and ethics
FCA rules for referral marketing software and rewards
Referral marketing software can support compliant loyalty and referral campaigns, but FCA rules depend on the promotion, approval, disclosures and records.
Topic
referral marketing software
Rules and ethics
How PECR consent rules change referral emails for UK loyalty schemes
Referral marketing software must follow PECR consent rules for friend-get-friend emails. Learn ICO guidance, soft opt-in limits and referral invite wording.
Rules and ethics
How Scottish and NI law affects referral marketing software terms
Referral marketing software must work under Scots law, Northern Ireland jurisdiction and UK consumer law. This guide covers drafting and dispute routes.
Measurement
7 checks for referral attribution work with Leeds financial services clients
Referral marketing software in Leeds needs seven checks: attribution models, FCA record-keeping, agency contracts, consent, reporting and escalation.
Rules and ethics
5 checks for UK and EU cross-border loyalty schemes after Brexit
Referral marketing software for UK and EU schemes needs five checks: UK GDPR transfers, VAT, consumer law, consent and partner data sharing.
Outlook
Loyalty software planning: three areas to review
Loyalty software planning for England teams: review member value, referral and data duties, delivery skills and platform fit, then set clear review triggers.
Outlook
Loyalty marketing AI applications without the hype cycle
A practical guide to loyalty marketing AI applications in England, covering personalisation, referral fraud scoring, consent rules and a pilot scoring rubric.
Reviews
Seven checks for commercial teams choosing loyalty software
Seven checks for commercial teams choosing loyalty software, with a practical shortlist and guidance on feature fit, data protection, contracts, costs and exit.
Tools and providers
How to check loyalty marketing tool claims against data and sources
A source-led guide for buyers shortlisting loyalty marketing tools: the data to request, the sources to check and how to score candidates on one sheet.
Costs and pricing
Loyalty software: seven hidden costs beyond the licence
Seven hidden costs UK finance teams meet beyond the loyalty software licence: reward funding, breakage, VAT, data hygiene, integration, fraud and exit fees.
Operations
Loyalty marketing launch review in England explained
Run a loyalty software launch review in England: evidence checks, named owners, consent records under UK GDPR, and sign-off before go-live.
Measurement
When to rebuild loyalty marketing measurement and reporting
A practical guide to rebuilding loyalty marketing measurement and reporting, covering board-ready metrics, attribution, privacy rules and dashboards.
Costs and pricing
What loyalty marketing pricing models mean for your scheme budget
Compare points-based, tiered and subscription loyalty pricing in England, with pound-denominated examples and the data protection costs outside the headline rate.
Reviews
Loyalty marketing product comparison: LoyaltyLion, Yotpo, Smile.io, Antavo, Eagle Eye and Comarch
A buyer's comparison of LoyaltyLion, Yotpo, Smile.io, Antavo, Eagle Eye and Comarch, with pricing models, fit and limits to check before you shortlist.
Costs and pricing
Loyalty software ROI: build a cost model first
Build a loyalty software ROI model with a clear baseline, complete cost lines and a formula for assessing loyalty and referral programmes.
Reviews
What impartial loyalty marketing review criteria mean for platform buyers
How to tell a rigorous loyalty marketing review from a sales pitch, covering evidence standards, data protection and consumer law checks for buyers.
Reviews
When to run a loyalty marketing selection checklist
A loyalty marketing selection checklist for England teams, covering data rules, trust signals, programmatic buying and the evidence to demand before signing.
Tools and providers
How to run loyalty marketing software selection with confidence
A practical guide to loyalty marketing software selection, covering requirements, data rules, pricing models and a checklist to compare providers fairly.
Tools and providers
Loyalty software: questions to ask suppliers
Use this loyalty software checklist to question suppliers on data handling, pricing, attribution, security, implementation and contract terms.
Tools and providers
How to prepare a loyalty marketing tool implementation before launch
A practical guide for implementation leads: map consent with ICO guidance, pilot one earn and one referral journey, then phase the rollout by channel before launch.
Tools and providers
Nine steps to choose loyalty software and providers
Nine steps to choosing loyalty software: define the problem, map journeys, classify data roles, write requirements, score suppliers and negotiate contracts.
Outlook
Loyalty marketing outlook for England as rewards schemes face a reset
A guide to the loyalty marketing outlook in England: ICO guidance, AI policy, Google Ads changes, DMA priorities and a scoring rubric for platform buyers.
Tools and providers
Loyalty software vendor due diligence without guesswork
A loyalty software due-diligence checklist for UK teams, covering PECR, ICO guidance, data transfers, security evidence, scoring and commercial checks.
Operations
How to plan a UK cafe loyalty scheme before buying loyalty software
How to design a UK cafe loyalty scheme: choose the reward rule, price it per visit, cover UK GDPR and test it on paper before buying loyalty software.